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Support Nextdoor Neighbors During Spring Cleaning Season

Jan 13, 2023 • News and Press • Written by Nextdoor Enterprise Team
Support Nextdoor Neighbors During Spring Cleaning Season

Once winter officially comes to an end, it’s time to get started on spring cleaning – an annual tradition for neighbors everywhere. Nextdoor neighbors are extremely enthusiastic about spring cleaning, with conversations starting on the platform as early as February. 

From cleaning supplies and services to yard sales, neighbors discuss a variety of spring cleaning-related topics. More specifically, over two-thirds of all cleaning-related conversations on the platform are about donations or yard/garage sales1. Reach neighbors already in an active mindset by advertising your brand or product in For Sale & Free - a contextually relevant, trusted, and high-intent marketplace within the newsfeed.


62% of neighbors purchased laundry detergent/washing powder in the last month 61% of neighbors purchased cleaning products in the last month 2 48% of neighbors donate to charity once a month or more often

springcleaning-blog2-2

According to a recent survey:

  • 2 in 3 neighbors participate in spring cleaning, with interest picking up in February3
  • Removing clutter is the top reason for spring cleaning, followed by giving the home a fresh/clean feel and preventing the spread of germs3
  • The vast majority of Neighbors (90%) will donate the items contributing to the clutter, while 2 in 5 will list them on Nextdoor’s For Sale & Free3
  • Nearly 9 out of 10 female Neighbors are responsible for the spring cleaning in their home, compared to just 6 in 10 male Neighbors3
  • The spring cleaning process spans across multiple days for most Neighbors (40%) and even takes an entire week for more than ¼3
  • Kitchens are the top focus going into spring cleaning, followed by bedrooms3
  • Majority of Neighbors purchase household cleaning supplies in-store and are most concerned with the effectiveness, price and scent when choosing what  product to buy3

Support neighbors in their spring cleaning efforts with some ideas below:

Tips & solutions

Compile solutions to the most frequently asked spring cleaning questions related to your brand’s products and services

Checklist

Create a to-do list that neighbors can use to conquer spring cleaning goals in a manageable way. Inspire neighbors by highlighting popular projects based on geography.

Neighborhood discount

Incentivize neighbors to shop in-store or online for their spring cleaning needs by offering a Nextdoor-specific discount code

Learn more about how Nextdoor helps businesses convert neighbors into customers here: business.nextdoor.com/enterprise

Sources: 

1Nextdoor Internal Data Nov 2021 - Oct 2022

2GWI Core, USA, 2022

2GWI Core, USA, 2022

 

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