This initiative targeted locally-minded, enthusiastic neighbors across the country and encouraged them to nominate their favorite local businesses as a Neighborhood Favorite. Using localized emails, newsfeed promo spots, and Sponsored Posts, American Express and Nextdoor encouraged neighbor participation for every stage of the program.
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Winning businesses across 25 categories including dining, retail, beauty, and more were included on the Neighborhood Favorites list in each neighborhood they were voted a favorite. Businesses received a digital media kit to help them spread the word and were awarded a winner's badge on Nextdoor.
Want to see the winners in your area? Check them out here. The campaign is a Silver Winner of the 2022 Muse Creative Award. The campaign is a Gold Winner of the 2022 MarCom Awards.
