Virgin Active’s Sponsored Posts averaged a CTR that was 29% above Nextdoor’s benchmark. Creative that utilized lifestyle imagery - specifically, in a gym setting - performed the best and resulted in the highest engagement.
Interestingly, all age groups were engaged with the campaign, all above a 0.5% CTR, while female neighbors over-indexed and drove strong performance with a CTR of 0.5%.
Measurement results from MOAT were also strong. In Attention Quality, the campaign performed 32% above MOAT benchmarks. In Viewability, the campaign performed 8% above benchmarks and in Hover Rate, it performed 23% above benchmarks.