Nextdoor partnered with the client to:
Activate Newsfeed display and carousel placements featuring urgent “Donate Now” creative, leveraging real patient stories to drive emotional connection and prompt immediate action.
Reach local, high-intent audiences using interest targeting across categories to reach neighbors most likely to donate.
Optimize campaigns in flight toward top-performing creative based on CTR, maximizing engagement while improving overall spend efficiency.
Over the course of the campaign, the client achieved strong reach and engagement on Nextdoor, driving click-through rates nearly 90% above the Nextdoor benchmark and an efficient cost per click. The 2025 campaign significantly outperformed the prior year, more than doubling CTR (+111% YoY) while reducing CPC by 26%.
These results highlight Nextdoor’s ability to efficiently connect the client with engaged, local neighbors at scale, while meaningfully improving performance year over year.
