A multinational restaurant company drove significant foot traffic and incremental sales with Nextdoor

Results

The campaign proved to be a resounding success, demonstrating a strong return across all four featured concepts.

Portfolio-Wide Performance

The overall campaign successfully drove significant foot traffic and sales lift across the portfolio, validating Nextdoor's ability to deliver tangible results for multi-brand advertisers in the restaurant space.

•  Overall Footfall and Sales Lift Outcomes: Nextdoor's campaigns effectively drove online engagement to measurable offline results, demonstrating a strong online-to-offline return on investment. Through a unified measurement approach that tracks foot traffic and sales lift, Nextdoor showed significant increases in both foot traffic and incremental sales for all restaurant brands. This closed-loop measurement directly highlights the platform's value in driving online engagement to measurable offline outcomes.

Individual Brand Spotlights

Family‑Focused Casual Dining Concept

This family‑oriented casual dining concept saw a large volume of visits and sales, showcasing the power of the platform for broad‑appeal, everyday occasions. The campaign was able to drive a 4% lift in transactions and sales respectively.

• Foot Traffic: Drove 326,062 total store visits at a cost per store visit of just $0.60.
• Sales Lift: Generated over $5.9 million in total sales, achieving a 30X Return on Ad Spend (ROAS). This resulted in $220,130 in incremental sales.
• Audience Insight: The campaign was particularly effective with the 25-34 age group, which indexed highest for sales lift.

Value‑Driven Casual Dining Concept

The value‑focused casual concept demonstrated the platform’s ability to drive both meaningful foot traffic and a strong return on ad spend. The campaign was able to drive a 29% lift in store visits and a 15.7% lift in sales.

• Foot Traffic: Drove 196,696 total store visits at a cost per store visit of $0.98, with a 29% lift in behavioral visits.
• Sales Lift: Generated over $2.5 million in total sales and achieved a 13X ROAS, resulting in $343,047 in incremental sales.
• Audience Insight: The 45+ age group indexed higher for sales lift for Cheddar's.

Premium Steakhouse Concept

For a premium dining experience, Nextdoor proved to be an effective tool for driving high-value traffic.

• Foot Traffic: The campaign generated a 29% lift in behavioral visits, with a total of 14,405 visits at a cost of $5.54 per store visit.

Seasons 52

The seasonally driven, upscale‑casual concept also successfully used the platform to bring guests into restaurants.

• Foot Traffic: The campaign drove 22,543 total store visits at a cost per store visit of $2.38.

Conclusion

The success of this portfolio‑wide campaign demonstrates the power of a neighbourhood‑based media partner as a vital component of restaurant marketing strategy. By reaching neighbours in a trusted, local environment, the platform not only drove measurable foot traffic and in‑store visits, but also delivered a clear and significant return on ad spend through incremental sales. For advertisers looking to connect with communities and turn online engagement into real‑world business growth, this approach is a proven path to results.

Source: Nextdoor x FourSquare Foot Traffic Measurement Results 2025