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Schlage Reached New Levels of Awareness and Engagement with Nextdoor


Engagement rate above benchmark


CTR above benchmark


Since 1920, Schlage has been making innovative door hardware for secure, stylish, and smart homes. Now trusted in over 40 million residences, Schlage is a leader in the industry. As the company says: “We didn’t invent the lock. We perfected it.”



Schlage and The Basement (Schlage’s AOR) targeted homeowners with precision to achieve two goals: expand awareness of Schlage products, and encourage website visits.


Using Sponsored Posts to target homeowners, Schlage and The Basement (Schlage's AOR) was able to get the right eyes on their products. Their creative optimized on the fact that home improvement and security topics are top of mind for Nextdoor members.

"Digital campaigns work best when they simultaneously consider both the platform and the audience. Our approach for Nextdoor was to frame the benefits of Schlage door hardware in a message that felt native to the platform and enthralling to the audience."

Noah Sarff

Executive Creative Director, The Basement


Home improvement and security topics are top of mind for Nextdoor members, so Schlage’s creative was hyper-relevant. With Sponsored Posts, Schlage achieved an engagement rate and CTR that well exceeded expectations: 129% and 97% above Nextdoor benchmarks, respectively. And, by noting where members had left thanks or comments on their ads, Schlage was also able to better understand how their campaign was received.

Learn more about Nextdoor ad formats, targeting, and measurement

Learn about Sponsored Posts