Though your bar or restaurant may be temporarily closed to in-person dining due to COVID-19, that doesn’t mean your loyal customers aren’t interested in their favorite items from your menu. But, they may be unsure how they can support your business during this time. Invite your closest customers, your neighbors, to enjoy their favorite food or drink with a Local Deal – and boost your sales at the same time.
Check out these successful deals from other local bars and restaurants like yours for some inspiration on deals you can promote to your neighbors, too:
1. Offer a limited time special on a favorite item.
If your customers have a favorite item, or if your establishment is known for a certain food or drink, consider running a Local Deal that offers the item at a reduced price for a limited time. This offers value to your customers while creating urgency that draws them to visit you.
2. Give a free item or add-on with purchase.
Everyone loves getting something free, and giving something away with a purchase at your restaurant or bar encourages customers to try something new – which they may want to buy next time they visit!
3. Offer a discount when customers order their items for takeout.
A discount can be just what it takes to encourage customers to come pick up the food or drink they’ve been craving while they’ve been sheltering in place at home. Or, if your doors are temporarily closed, consider offering a discount on gift cards to ensure your customers visit when you can reopen.
4. Promote “buy-one-get-one-half-off” on items from a special takeout menu.
Consider creating a special menu with items that you’ve designated for takeout only. These items could be ones that are easier for your staff to prepare, are easy to eat on-the-go, or could include ingredients that customers can use to make the dish or drink themselves. Offer a deal that allows customers to buy one and get the second item half off to encourage them to order from your new menu. If you can’t offer the deal all the time, try offering it during your traditionally slower hours to drum up business.
While things at your business likely look different right now, and not just because of the masks and safety procedures you have to follow, your customers are craving a sense of normalcy, and their favorite items from your bar or restaurant can provide just that.
