As a small business owner, claiming your free Nextdoor Business Page is the first step in engaging with your closest customers, your neighbors. It’s where you add all of the important details that customers need to know, like your location or how to reach you, as well your business hours. It’s also the place to add the details that set you apart, like your business story and photos of your business, employees, customers, and offerings. And, it’s where recommendations from delighted customers or clients live.
But, your Business Page is more than just a hub of information. It’s also where you can tap into business solutions that help you engage with neighbors and turn them into customers.
How do neighbors find a Business Page?
Nextdoor neighbors can learn about you and find your Business Page in a variety of ways:
- Using the search feature
- Asking for recommendations for the product(s) or service(s) you provide
- Using the Discover tab
Neighbors have shared more than 55 million small business recommendations on Nextdoor – and 72% of neighbors report being influenced by a neighbors’ recommendation. Small businesses play an important role in local communities, just as they do on Nextdoor. Make sure your Business Page is in tip-top shape this holiday season to make the best first impression when neighbors see it.
6 ways to create a top-notch Business Page
You only get one chance to make a first impression, so it’s important to ensure that your Business Page accurately represents your business. Fortunately, it’s quick and easy to update your Business Page. These tips will help grow local awareness, improve engagement with neighbors, and keep local customers in-the-know:
1. Include your business logo or a headshot.Swap the default avatar photo with your business logo or your headshot. Not only will it make your Business Page look professional, but Nextdoor Business Pages that have updated their photo see higher engagement with their Business Posts.
Holiday tip: Add some holiday flair to your logo or cover photo. Don a Santa hat or cozy beanie in your headshot, or show your storefront decorated for the holidays in your cover photo.
2. Update your location and business hours.
No one wants to call or show up to a business when they’re not open. Whether you maintain traditional, Monday-Friday business hours or are open on weekends, too, update your business hours when someone is typically available. If your business has a physical location, add your business address, and don’t forget to add your website URL. The easier it is for customers to get hold of your business, the more likely they are to try.
Holiday tip: If you’re planning to open earlier or stay open later, update your business hours to reflect the change. If you’re participating in any holiday boutiques or pop-ups, update your address so customers know where to find you and your holiday items.
3. Share your business story.
Every small business has a story. Did you start your business because you saw a local need that no one was filling? Did you turn your side-hustle into a full time business? What is the mission of your business? The why behind your business is worth sharing because it’s what sets you apart.
Holiday tip: Does your business do anything special in honor of the holidays? Share about any special events or toy and food drives that you’re participating in that reinforce your commitment to the community.
4. Add photos to your photo gallery.
If a picture is worth a thousand words, then adding photos to your photo gallery will help tell even more about your business. Include high-quality photos of your products, services, star employees, loyal customers, storefront, or even special offerings.
Holiday tip: This is the place to showcase your holiday offerings. From holiday products or services, to in-store displays, seasonal menus, or storefront decorations, show off your holiday spirit in your photo gallery.
5. Gather recommendations from delighted customers or clients.
Recommendations on Nextdoor carry a lot of weight among neighbors. 76% of neighbors have been influenced by a recommendation, so seeking out delighted customers to help fill your Business Page with recommendations can result in the social proof that builds trust among neighbors and influences their purchase decisions.
Holiday tip: Tap into the season of giving and offer an incentive for customers who leave a favorable review. It could be anything from a discount on their next purchase to a free item. Read more tips about gathering recommendations during the holidays.
6. Include gift card information on your Business Page
Gift cards are popular purchases because they are easy to buy and gift. 56% of neighbors are likely to purchase gift cards this season.*
Holiday tip: If you have a web page with information on how to purchase your gift cards, be sure to include the link in the gift card field on your Business Page.
Your Business Page helps neighbors discover your business — and helps you connect with them. Tap into these easy tips this holiday season to make sure your door is officially open for business on Nextdoor.
*Internal Nextdoor Data, 2022 Holiday Shopping Outlook
