This article was updated on June 14, 2021
It’s become more common for neighbors to pursue a home-based business. Whether it be a full-time venture or a side hustle to earn extra income, it’s important to market your business within your local community.
Maybe you have a full-time job and have aspirations to turn your macaron baking hobby into a thriving side business, or you’re in school and use your breaks to babysit or mow lawns. No matter the situation, when neighbors are looking for help, proximity matters.
Nextdoor allows you to easily connect with neighbors to get the word out about your home-based business. From your Nextdoor neighbor account, you can post about your product or services through the Neighbor Made or Home Services options. If you’d like to utilize paid options to promote your business, start by claiming your free Business Page. From there, you can use Local Deals to share a special offer, discount, or promotion with people in your community.
Read on if you’d like to see how other home-based businesses are using Nextdoor Local Deals to build their brand and drum up business.
Promote your services with a deal that is exclusive to neighbors.
People love to feel like they’re getting something special or unique – like pricing that is just for neighbors.
Offer a discount to the first neighbors who reach out as a result of your Local Deal.
Create urgency for your services by offering a discount to the first neighbors who reach out to you as a result of your Local Deal. Your deal may be what it takes for a neighbor to give your services a try.
Describe what differentiates you from others who offer the same services.
If you know there are lots of people who provide similar services, share your availability, and describe the qualifications that set you apart.
Offer your discount to existing or former clients – not just new clients.
If you suddenly have more availability or find that bookings for your services have been light, extend your offering to include existing or former clients in addition to new ones.
Clearly describe the scope of your services.
If you offer a myriad of services, including a clear description of your work in the Local Deal will be helpful in informing customers of exactly what they are getting.
Use Local Deals to build awareness of your products or services and gain customers in the specific neighborhoods in which you’d like to work. Get started by claiming your free Nextdoor Business Page. Already have a page? Create your Local Deal.
Pro tip: After posting your Local Deal, use your Dashboard to keep track of its performance. See your total views, clicks, saves and redeems over a 7-day and 28-day timeframe.
Claim your free Business Page to get started on Nextdoor. For resources on how to use Nextdoor to stay connected with your local customers, pertinent news affecting businesses, and more, follow us at @nextdoorbusiness on Facebook.