This article was updated on April 6, 2022.
It’s become more common for neighbors to pursue a home-based business. Whether it be a full-time venture or a side hustle to earn extra income, it’s important to market your business within your local community.
Maybe you have a full-time job and have aspirations to turn your macaron baking hobby into a thriving side business, or you’re in school and use your breaks to run your own landscaping business. No matter the situation, when neighbors are looking for help, proximity matters.
Nextdoor allows you to easily connect with neighbors to get the word out about your home-based business. From your Nextdoor neighbor account, you can post about your product or services through the For Sale or Free section. If you’d like to utilize paid options to promote your business, start by claiming your free Business Page. From there, you can use Nextdoor Ads to reach new potential customers or clients to grow your business.
Read on if you’d like to see how other home-based businesses are using Nextdoor Ads to build their brand and drum up business.
Promote your services with a deal that is exclusive to neighbors.
People love to feel like they’re getting something special or unique – like pricing that is just for neighbors.
Promote your Nextdoor page to raise awareness of your business.
Get your business name in front of fresh eyes who may be looking for products or services that you offer. When setting up your ad, select "increase website visits" as your goal.
Offer your discount to existing or former clients – not just new clients.
Get your business name in front of fresh eyes who may be looking for products or services that you offer. When setting up your ad, select "increase website visits" as your goal.
Spark conversation with neighbors to help them better get to know you.
When setting up your ad, select the "Get more messages" ad goal. Then, select between 3-10 questions that you're open to answering from neighbors, like, "What sets you apart from other tax preparers?" or "Do you offer custom orders?".
Use Nextdoor Ads to build awareness of your products or services and gain customers in the specific neighborhoods in which you’d like to work. Get started by claiming your free Nextdoor Business Page. Already have a page? Create your ad today.
Pro tip: After posting your ad, use your dashboard to keep track of its performance. See your total views, clicks, saves and redeems over a 7-day and 30-day timeframe.
Claim your free Business Page to get started on Nextdoor. For resources on how to use Nextdoor to stay connected with your local customers, pertinent news affecting businesses, and more, follow us at @nextdoorbusiness on Facebook.
