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Small Business Guide to Getting Nextdoor Recommendations

December 10, 2020
Written by Carla Morla
December 10, 2020 | Written by Carla Morla

It’s no secret that a positive review or recommendation from customers  goes a long way. When you’re a local business, recommendations are all the more important. Recommendations are free and facilitate word-of-mouth marketing that can help boost your business’s visibility and credibility.  With 67% of neighbors already sharing recommendations on Nextdoor, there is plenty of opportunity to get your business front and center among local customers.  

Why you should make Nextdoor recommendations a priority

Unlike other platforms, Nextdoor recommendations are from verified neighbors in your community. Every member on Nextdoor has gone  through a verification process to ensure they live where they say they do. That means you don’t have to worry about fake recommendations that could potentially dilute and even harm your business’s reputation. If neighbors recommend your business, you can rest assured that it’s a real recommendation from a real customer.

You also need at least one recommendation for your business to appear in neighbors’ search results and the Business section on Nextdoor. Since 88% of neighbors shop at local businesses every week, it’s to your advantage to show up where members can find you. The more recommendations you have, the more you’ll be visible on Nextdoor. 

Getting started

To start making the most of Nextdoor recommendations you’ll want to first claim your free Business Page if you haven’t already.  Recommendations will be displayed on your Business Page.

Claim your free Nextdoor Business Page

Claim your free Nextdoor Business Page

Once you’ve set up your page, navigate to the “Your Reputation” tab on desktop or “Reputation” on mobile. This is where you’ll be able to find the number of  recommendations your business has. To get a gauge of what your neighbors are saying about your business and to respond to their recommendations, navigate to the “Neighbor Comments” tab on desktop or “Comments” on mobile. 

Keep in mind, Nextdoor neighbors may choose to make their recommendation visible to anyone or nearby neighbors only. If they choose “anyone” the recommendation will be visible to customers who don’t necessarily live in your business’s neighborhood.

Find your recommendations under the “Your Reputation” tab on desktop
or “Reputation” on mobile

Under the “Your Reputation” tab you’ll also find the unique link to recommend your business. This is the quickest and easiest way to share your Business Page and make it easy for customers to recommend you. You can share this link anywhere, including in your own digital marketing (more on this later). 

Once someone clicks on this unique link, they’ll be prompted to either sign in or create a free Nextdoor account. From there, they'll be prompted to leave you a recommendation.

TIP: Prioritize responding to your recommendations. When someone leaves you a recommendation, take a moment to thank them for their kind words and support. When you respond to your customers (for the good and bad) you foster the relationship they have with you and your business, which ultimately can build trust and encourage repeat business and word-of-mouth referrals.

Where your recommendations appear within Nextdoor

Your recommendations are highly visible and appear in multiple places within Nextdoor. Here’s where members will be able to find your business’s recommendations:

  • Your Business Page
  • Alongside your Business Posts
  • Alongside any Local Deals you run
  • Alongside any Neighborhood Sponsorship posts and ads

How to Make it Easy for Customers to Leave Recommendations

So how do you go about getting recommendations? Sure, you can let them come naturally. Or you can take a more proactive approach to gather them. Remember, more is better so your business can be easily discoverable and attract new customers.

We’ve put together a list of different ways you can ask for recommendations and provided free downloadable resources that will make it easier to gather recommendations for your business.

Nextdoor Business Posts

Whether you’re a new or established business, it’s nice to every-once-in-a-while give nearby customers a refresher on who you are. An easy way to do this is with Nextdoor Business Posts - a free tool you receive when you claim and verify your Business Page. Share a few things about your business and how much you appreciate the support of the community, then make the ask. Include your unique recommendation link to make it easy for neighbors.

Example of what to write in your Business Post:

Hello neighbors!

We’re < Business Name > and we’ve been in the neighborhood for < # > years. We specialize in < list what you offer, your services you provide, etc. >.

We’re so grateful for the support of our community and are always looking for ways to better serve you. If you’ve < shopped/dined/used our services/supported us… choose what best fits your business > in the past, we’d love to know your thoughts. Please consider leaving us a recommendation by clicking on this link < Insert the unique link to recommend your Business Page >.

Your thoughts go a long way. Thank you!

NOTE:  Another way to get more recommendations is when your business gets tagged in conversations. Ask customers to tag your Business Page in their replies to neighbors who are looking for recommendations on Nextdoor. If they tag your Business Page, not only will your Business Page be linked within the conversation, their comment will count as a recommendation.

Nextdoor Neighborhood Favorites

Luna Latin Grill is a Neighborhood Favorite with 286 recommendations

Every year, we give neighbors the opportunity to celebrate their favorite local businesses by voting for their Neighborhood Favorites. If your business is voted as a Neighborhood Favorite, not only does it boost your business’s visibility to neighbors on Nextdoor, but it also increases your credibility. Plus, each vote counts as a recommendation. Your business will also be marked with a trophy icon that shows up everywhere your business appears on Nextdoor.

Social Media

Social media marketing tools that you may already be using are also good places to reach people who may already support your business. If they chose to follow your account, chances are they already think positively about your business and could be inclined to make a purchase or use your services if they live nearby. 

Use social media to share existing recommendations and encourage customers to leave new ones. 

Tips for sharing and collecting recommendations through social media

  • “Warm-up” your follower base by first sharing a few of your business’s existing reviews. This will help ease your followers into the idea of giving you a recommendation when you ask. 
  • By mixing recommendations into your social media content strategy, you’re providing useful information that goes beyond making a sale. This helps with building a positive relationship with your followers.
  • Include your unique Nextdoor Business Page link in your social media posts to make it easy for your followers to leave recommendations.

Example of how to ask for a recommendation on social media:

Thank you for supporting @ <Business social media handle>! Please continue your support by leaving us a recommendation on our @nextdoor page. We’d love to hear from you. <insert unique Business Page link>

We’ve also created free images you can use to accompany this post on social media. *Click the download button, then right click to save the image.

Download image for Instagram Download image for LinkedInDownload image for FacebookDownload image for Stories 

Email Marketing

If your business uses email marketing, this is another channel for you to make the ask for recommendations. Similar to your social media followers, if a person is subscribed to your emails, chances are they already support your business and don’t mind hearing from you. But keep in mind, when a customer opts-in to receive your emails, they’re inviting you into the sacred space that is their inbox. You’ll want to be mindful of your messaging when it comes to asking for recommendations. 

Tips for collecting recommendations through email marketing

  • If you have an online storefront, set an automated email to go out to customers after their order has been delivered and they’ve had enough time to use your products. This could be anywhere from 7-30 days after the purchase.  
  • If you aren’t online, ask customers after they’ve made a purchase in-store if they’d like to be included in your business’s email list. From there, you can follow-up with an email asking for a recommendation.  
  • If your business regularly sends out newsletters, you can include the unique link to your Nextdoor Business Page within the body of the email with a quick line asking them to leave a recommendation.
  • Alternatively, you can create a dedicated email asking customers for recommendations while highlighting some of your existing ones. If you do choose to send a dedicated email, avoid doing it too often so you don’t come across as “spammy.” Throughout the year, there are good opportunities to send a dedicated email. Consider scheduling one around Small Business Saturday in November, the holiday season, or your business’s “birthday.”

Example of how to ask for a recommendation through email:

Dear < Customer Name >,

Thank you for visiting us at  < Business Name >. We appreciate your support!

If you had a positive experience with us, we'd love it if you'd consider leaving us a recommendation on Nextdoor. You can do so using our unique link here: < Add your unique Nextdoor Business Page recommendation link >.

Recommendations mean the world to a local business like ours. Thank you!
< Business Name > 

We’ve created this free banner you can use to accompany your email.

Download banner for e-mail

Your Business Website

Your website is another opportunity to remind customers about leaving your business a Nextdoor recommendation. While it doesn’t have to be an explicit ask, a subtle reminder can lead them to do so. 

We've created a free website banner for you to download and place wherever you see fit on your site. Make sure to hyperlink it with your unique Nextdoor Business Page to make the recommendation process quick and easy.

Download banner for website

Storefront Signage

Hanging signage at the entrance and check-out station of your storefront is a great way to remind customers of your presence on Nextdoor and to encourage them to leave a recommendation later.

We've created a free poster for you to download and hang up around your business.
Download poster


At the end of the day, getting recommendations from loyal customers helps get the word out about your local business to prospective customers and is a cost-efficient means to market yourself. With Nextdoor, you can rest assured that your recommendations are coming from real people in your neighborhood, and are not fake or anonymous. Take advantage of the opportunity to establish your reputation among nearby customers and get started  by claiming your free Business Page on Nextdoor. 

Claim your free Business Page to get started on Nextdoor. For resources on how to use Nextdoor to stay connected with your local customers, pertinent news affecting business, and more, follow us at @nextdoorbusiness on Facebook

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