Mar 21, 2024 | 3 min read

Empowering local connections with Nextdoor & Mastercard®

Special news for local businesses: we are thrilled to announce that Nextdoor is teaming up with the Mastercard Digital Doors®  program!

This new alliance equips small businesses with new marketing tools and tactics to thrive and grow in the digital economy.

Check out more about the news below.

Behind Mastercard Digital Doors

So what exactly is Mastercard's Digital Doors?

Our friends at Mastercard recognize having a strong digital presence is more important than ever and launched Digital Doors in 2020 to help small business owners get their business online, protected, and equipped with digital and financial tools in order to grow.

Essentially, Mastercard Digital Doors is an initiative that empowers local businesses to succeed in today’s digital economy. By providing a range of resources, Mastercard helps businesses of all sizes connect, learn, and grow effectively. 

Partnering with us at Nextdoor, this program now has a valuable new addition: enabling businesses to establish hyperlocal connections in their own neighborhoods.

Our team added new marketing resources, advertising tools, and offers to the Digital Doors Marketing Hub you can access now on Mastercard’s site. And, one of my favorite things, we’ve created a Nextdoor-branded template on Ad Designer - a fast way to create designed social media ads, banners, and other related content for your business's digitals ads and marketing.

The importance of local connections and Nextdoor’s role

When a community gets involved, it can significantly impact the growth of a local business. And Nextdoor plays a crucial role in fostering local connections between small businesses and their neighbors.

We even found data that supports this; over 94% of Nextdoor neighbors value recommendations on the platform, and 72% are influenced by them to purchase or use a product. Integrating with Mastercard Digital Doors strengthens that bond a business has with their community, encouraging localized, trusted, and community-powered growth.

At Nextdoor, we're always excited when small businesses and entrepreneurs join our network. Although word-of-mouth is a highly effective marketing strategy, it's only the start. Engaging actively within your community, crafting content that unites people, and amplifying marketing with tech companies like Nextdoor and Mastercard provide can propel the growth of your business while strengthening the trust and support within your community.

Get started with our new ad platform 

And that's not all we have to offer!

We have an exciting new advertising platform, the Nextdoor Ads Manager, designed to help businesses of all sizes connect with their local communities

It's about more than just growth - it's about forging authentic community connections and helping your business become a valued neighborhood cornerstone. 

In the meantime, visit the Mastercard Digital Doors site to explore Nextdoor alongside the other tools and resources to help your business grow and thrive

Also, ensure sure your business stays top of mind with locals by claiming your free Nextdoor Business Page. With a Business Page, you're able to build your online presence, share your business story, grow your reputation, and get the word out about your products and services.

Hope to see you in the neighborhood soon.

Claim your free business page
Author image Chris Klotzbach Nextdoor's Head of GTM Marketing, Chris Klotzbach is a seasoned marketing and advertising professional previously leading teams at Twitter, Flurry Analytics, and Yahoo.