Nearly every house has eavestroughs, yet few homeowners think to empty them out. This makes gutter cleaning advertising essential for your business.
But how exactly can you enhance your gutter cleaning marketing strategy?
Learn how to build your local presence, attract customers, and leverage gutter-cleaning marketing channels like Nextdoor to help your company climb the ladder to success.
Why marketing matters for gutter cleaning services
You’ve started your gutter cleaning service, but now it’s time to acquire new customers. Effective gutter cleaning advertising can distinguish your brand from similar companies, helping you stand out and attract local customers.
The competitive landscape for gutter cleaning businesses
There are nearly 5,000 gutter cleaning services registered in the USA. That figure is only expected to grow in coming years, meaning stiff competition for any companies just entering the market.
The importance of reaching local customers effectively
Local customers are essential to local gutter cleaning businesses as:
- Gutter cleaning is a physical, in-person service
- Your clients can’t bring their eavestroughs to you
- You’ll need to transport equipment to every job site
Ultimately, your neighborhood will be your bread and butter. Build a strong local presence to connect with customers in your immediate area.
Building a strong local presence
To develop a trustworthy reputation and strong local presence in your area, try the following strategies:
Create an effective website with local SEO
Did you know that 75% of consumers judge a local business by its website? So, if you don’t have a website, there’s a reasonable chance customers will pass on your gutter cleaning company entirely.
If you do have a website, help locals find your page with Search Engine Optimization (SEO) tactics like:
- Including keywords related to gutter cleaning in your website’s body text
- Linking to similar—but not competitive—webpages
- Mentioning local place names to boost visibility in your area
Here’s another important fact: Over 50% of people won’t engage with a brand if their site isn’t mobile-friendly. So, ensure your page is optimized for use on all devices.
Claim and optimize your Google My Business
Claim your Google My Business page on Google Maps by:
- Entering your address in the search bar and clicking Add your business in the Business Profile on the left
Or
- Right-clicking on your location on the map and selecting Add my business
Or
- Clicking the menu on the top left and choosing Add my business
Once you’ve claimed your My Business page, advertise your services with:
- Customer testimonials
- Pictures of your work
- Pricing and contact information
Now, you can start using Google alongside other digital marketing channels to build your brand.
Leveraging digital marketing channels
To make the most of your gutter cleaning advertising, it’s also crucial to leverage digital marketing channels.
Social media marketing
Be sure to register your small local business on sites like:
- X (formerly known as Twitter)
Nextdoor Ads Manager is also an essential tool for reaching local homeowners in need of your services.
Once your profiles are set up, routinely post before-and-after photos, eavestrough or gutter system tips, and promotional content to engage with potential customers.
Paid advertising strategies
Paying for Google Ads can help your local business show up sooner on Search Engine Results Pages (SERPs) when locals look for gutter cleaning companies. Facebook Ads offers similar location-targeting services.
However, the best channel for targeting local homeowners is Nextdoor. Carpenter Bryan Hall, for instance, routinely chats with his neighbors via Nextdoor and says that, when he does, he often gets five to ten viable leads per conversation.
Traditional marketing tactics that still work
Despite the popularity of social media, a quarter of individuals aged 65 and over don’t use the internet at all. That also happens to be the same demographic with the highest rate of homeownership in the country.
To that end, there are still a few conventional marketing methods you should use to gain ground on a local level.
Direct mail campaigns
To connect with customers through their mailboxes, design and send out eye-catching:
- Postcards
- Flyers
- Newsletters
Target homeowners with your mailables to get the highest Return on Investment (ROI).
Print marketing materials
Many homeowners also still rely on print media like:
- Brochures
- Leaflets
- Newspaper advertisements
Market your small local business across each of these mediums to reach individuals you won’t find anywhere else.
Word-of-mouth and referral programs
Roughly 88% of people trust word-of-mouth recommendations, so ask your satisfied customers to tell their friends and family about you and ask them to Fave and recommend you on Nextdoor and other social platforms. You can also entice them with a discount on their next rain gutter cleaning service if their referral books an appointment.
Enhancing customer retention and loyalty
Gutters aren’t just cleaned out once. They’re often serviced annually—or even more frequently.
To keep your customers loyal to your company, consider:
Implementing loyalty and referral programs
Offering discounts for repeat customers or recommending a client is simple and it works. About 84% of customer loyalty program members eventually claim rewards—meaning regular patronage of your company.
Requesting and showcasing positive reviews
Online reviews show locals you’re an established local business with existing customers and previous experience. To that end, ask your customers to review you on:
- Yelp
- Nextdoor
Make sure to also respond to your customers' reviews—both positive and negative. Just remember that they’re all public and what you say speaks to the character of your company.
Tracking success and adjusting marketing efforts
Not every marketing campaign hits right off the bat. That’s not a big deal—simply measure your progress, readjust your strategies, and try again until you find a technique that works.
Metrics to track in gutter cleaning marketing
A few key performance metrics (KPIs) to pay attention to include:
- Website traffic – How many people view your page, when are they visiting, and where are they from?
- Leads – This is how many potential customers you engage with.
- Conversion rate – This is the percentage of your leads that end up as customers.
- Customer Retention Rate (CRR) – This indicates how many customers stay on with your company for regular gutter cleaning.
Track these KPIs and, if they don’t live up to your expectations, adjust your approach.
Community-focused marketing with Nextdoor
Nextdoor is the prime place to advertise your local gutter cleaning business. Other tradespeople—like plumber John Consigli—have more than doubled their business after starting on the platform.
Why Nextdoor is perfect for local gutter cleaning businesses
Nextdoor connects local businesses directly with local homeowners in need of their services. Over three-quarters of Nextdoor’s users are homeowners, 90%+ make the buying decisions in their households, and nearly half aren’t on social media sites like TikTok.
Nextdoor’s verified local connections also ensure that each homeowner you chat with is real, active, and living in your service area.
Tips for using Nextdoor’s advertising tools
To get started on Nextdoor, claim your business page and get Nextdoor Ads Manager to promote your local gutter cleaning service.
Nextdoor’s suite of marketing tools powers your customer acquisition strategy by providing an avenue to communicate with locals. Engage with potential customers through:
- Posts
- Polls
- Events
Put simply, Nextdoor is your ticket to your neighbor’s rooftops. Leverage it to build your brand today.
Homeowners await your gutter cleaning services on Nextdoor
Nearly a third of American households are on Nextdoor, and the vast majority of them have clogged gutters. Connect with locals, increase your small business’s visibility, and expand your operations with Nextdoor’s small business tools.
Sources:
- IBISWorld. Gutter Services in the US - Market Research Report (2014-2029). https://www.ibisworld.com/united-states/market-research-reports/gutter-services-industry/.
- HubSpot. 10 Signs it's Time for a Website Facelift. https://blog.hubspot.com/insiders/should-i-redesign-my-website.
- Think With Google. What Users Want Most from Mobile Sites Today. https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/what-users-want-most-from-mobile-sites-today/.
- PEW Research Center. 7% of Americans don’t use the internet. Who are they?. https://www.pewresearch.org/short-reads/2021/04/02/7-of-americans-dont-use-the-internet-who-are-they/.
- Bankrate. Homeowner data and statistics 2024. https://www.bankrate.com/homeownership/home-ownership-statistics/.
- Nielsen. Beyond martech: building trust with consumers and engaging where sentiment is high. https://www.nielsen.com/insights/2021/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high/.
- Bond. The Loyalty Report. https://cdn2.hubspot.net/hubfs/352767/TLR%202019/Bond_US%20TLR19%20Exec%20Summary%20Launch%20Edition.pdf.
