Nextdoor is introducing Neighborhood Intelligence, a proprietary data engine that brings neighborhood-level precision to your targeting, creative and measurement like never before.
Neighborhood Intelligence is powered by Nextdoor's Neighborhood Graph: 350,000 distinct neighborhoods, built from verified neighbors tied to real home addresses. On average, a single zip code where Nextdoor has coverage contains roughly 12 neighborhoods - this gives advertisers roughly 12x greater granularity than zip-code-level targeting.
Where you live influences purchase decisions — where you shop, the services you need, even the insurance you buy. Yet most media plans treat location as a checkbox, flattening real differences between neighborhoods. Neighborhood Intelligence gives brands the neighborhood-level precision hyperlocal advertising has been needing.
Unlocking hyperlocal signals, from the neighbor to the neighborhood
Because neighbors on Nextdoor are verified to a home address, we see three connected layers of signal, that fuel Neighborhood Intelligence:
1. The neighbor - interests, recommendations, post engagement.
2. The home - address, household composition, mover data, household signals, such as recent moves.
3. The neighborhood - real-time community conversation — recommended businesses, top-of-mind issues, sentiment.
Three ways Neighborhood Intelligence sharpens your strategy
That signal stack isn't just a more precise map, it’s a more precise dataset for advertisers to act on.
- Community-level targeting: find neighborhoods where your audience over-indexes by behavior, interest, or conversation, and put spend where the signal is already strong.
- Precise message alignment: see trends in what neighbors are saying about your category or brand, and build creative around it.
- Neighborhood as a data layer: map your first-party data to neighborhoods to see where you're winning, losing, or haven't shown up yet.
The results: From granular signal to measurable lift
Campaigns using Neighborhood Intelligence tactics delivered 1.28x brand awareness lift, 1.16x ad recall lift, and 1.28x brand favorability lift compared to standard Nextdoor campaigns*.
Neighborhood Intelligence is a managed offering for national and multi-market advertisers with hyperlocal objectives, available on request to U.S. advertisers.
Contact your Nextdoor team to get started!
*Source: Nextdoor Local Market Testing, Q2 2025–Q2 2026 (independently verified by a third party); Nextdoor internal platform data; Nextdoor Internal Data, US
