With 80% of neighbors subscribing to a streaming service, Nextdoor is home to an active community of TV and film enthusiasts. Our latest survey explores entertainment trends in and around the neighborhood.
When it comes to streaming, neighbors care most about the cost, selection of content and avoiding ads.
Recommendations from family and friends are the primary influence when neighbors decide what to watch.
Additionally, over ⅓ of neighbors watch 2 or more hours of streaming content per day.
When it comes to watching movies in theaters, neighbors watch movies as soon as possible after a movie is released, and half of neighbors visit theaters primarily for the movie theater experience.
Proximity to home is the biggest factor for neighbors when choosing a movie theater to attend, followed by comfort and cleanliness of the venue and ticket prices. Nearly 1 in 5 neighbors have discussed the latest shows/movies with their neighbors
For additional insights on entertainment, visit our Insights Hub and learn more about how Nextdoor helps businesses convert neighbors into customers here: business.nextdoor.com/enterprise.
Source: Nextdoor Survey (07/2023)
