How RunBuggyOne leveraged automated bidding to reach high-intent vehicle shippers nationwide

Solution: Multi-phase optimization, localized creative, and strategic scaling

The campaign launched as a localized test in California before rapidly expanding into Texas and Florida based on strong early indicators.

• Phased campaign structure: The strategy began with broad awareness via website visit prospecting campaigns to build local data, followed by the introduction of targeted website conversion campaigns designed to capture high-intent users.

• Creative testing and refinement: Early flights heavily featured user-generated content video and standard images. Through bi-weekly optimization meetings, Nextdoor and JumpFly continuously refined the creative mix. They focused on what worked – and scaled high-performing dynamic city/neighborhood ads that utilized upfront pricing and local relevance.

• Audience expansion: To scale efficiently, targeting parameters were optimized by removing restrictive household income caps, adjusting frequency caps, and layering on high-intent interest groups that made sense for the brand and the offering.

• Shift to automated bidding: The campaign implemented a phased optimization strategy, beginning with click-optimized traffic campaigns to build localized data baseline events before introducing automated website conversion bidding (CPA optimization) to systematically capture highest-intent neighbors.

Results: Exceptional engagement and sustainable multi-state growth 

The campaign serves as a powerful internal benchmark for JumpFly. Across all active markets, the campaign maintained a total CTR that was 130% above Nextdoor’s platform benchmark. The campaign maintained a low CPC across all campaigns, which allowed for operations to be successfully scaled across regions.