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Sep 27, 2022 | 1 min read

Celebrate National Neighbor Day with kind acts

Throughout the month of September, Nextdoor and Verizon partnered on an initiative to encourage neighbor-to-neighbor connection across the country: The Big Neighborhood MeetUp. Neighbors across 4 cities were invited to come together, enjoy a meal and conversation, and rekindle and strengthen bonds with their community. In honor of Nextdoor’s annual Neighbor Month in September and as part of Verizon’s #ACallForKindness campaign, this month-long movement is a call to action to recognize and build vital relationships with those nearby and to showcase the power of kindness.

Culminating a month-long initiative to encourage neighborhood connection, new insights from a joint study released in September 2022 with kindness.org explores the overall kindest, as well as the most cost-effective kind acts people can do for those in their communities - defined by their perceived cost to the actor (in terms of expended time, effort, expense) and the overall benefit to the recipient. This approach enabled a further calculation of each act’s cost-benefit ratio, or overall ‘cost-effectiveness’. Perhaps unsurprising against the current economic background, we learned that paying for someone else's groceries was ranked as the #1 kindest act across ages, genders, and geographies. This year, neighbors can celebrate National Neighbor Day on September 28th by spreading kindness. The top 20 kindest and most cost-effective kind acts for neighbors are listed below:

ND_Listicle_Insights_8_Kindest-opt-2 ND_Listicle_Insights_8_CostEffective-opt-2

Read the full research report here.
For more on what we've learned from neighbors on Nextdoor, check out our Insights Hub.

 

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Author image Nextdoor Enterprise Team The Nextdoor Enterprise Team is dedicated to telling success stories of Enterprise brands and agencies, providing product education, and sharing the latest marketing insights to help you authentically join neighborhood conversations and make trusted connections with your audience.