This article was updated on April 14, 2022
With spring upon us, cleaning and decluttering are top of mind for many neighbors. But spring cleaning isn't limited to your personal life. As a small business owner, you can also apply the same discipline to your business.
Spring clean your Nextdoor Business Page
This includes giving your Nextdoor Business Page a refresh. If you haven't done so already, claim your free Business Page to start connecting with nearby customers and build an online presence in the neighborhoods that matter most to your business.
Whether this is your first time updating your Business Page or are looking to give it a fresh look, follow these five tips to spring clean your Business Page.
#1 Add a cover photo
Business Pages with a cover photo generate 7X as many views as pages without a cover photo.
Your cover photo is one of the first things neighbors see when they visit your Business Page. Adding a high-resolution cover photo that represents your business will help grab neighbors' attention.
Consider adding a photo of the interior or exterior of your business, of your product, or previous work that you've done. But don't just stop at your cover photo. The new season is also a good time to update your profile photo with an updated headshot or logo.
#2 Add multiple photos to your photo gallery
Business Pages with a photo gallery generate 2.6X as many views as pages without
Beyond your cover and profile photos, your photo gallery helps give new and potential customers a better idea of what your business is all about. Make sure the photos in your gallery are updated. Add eye-catching, high-quality images that represent your business, employees, or clients and customers.
For example, you can add a photo of a home you recently helped sell, the new menu at your restaurant, or your employees volunteering at a community cleanup.
#3 Gather recommendations
Business Pages with recommendations have up to 19X the page views compared to pages without a recommendation.
Neighbors on Nextdoor actively promote local businesses. In fact, they've already shared over 55 million recommendations for businesses. Recommendations give credibility to your business, help set you apart from competitors, and are critical to many local businesses that rely on word-of-mouth referrals.
Reach out to previous clients or customers who may not have written a recommendation for your business, and ask.
#4 Tell your story
Share your founding story, your company’s mission, or what makes you different from other businesses like yours. Give neighbors a glimpse into what makes your company tick. Not sure where to start? Read our tips for elevating your brand story.
#5 Update your contact information
Business Pages with a URL generate 1.6X as many views as pages without.
Make sure your physical address, website, email address, phone number, and business hours are up-to-date so that customers can reach you when and where you’re available.
Grow your business with Nextdoor this spring
Spring is a season of growth and presents many opportunities for your business. Turn to Nextdoor to take advantage of Nextdoor by creating your free Business Page today.