A Nextdoor Neighborhood Sponsorship offers a unique way for you to easily engage with neighbors and build your brand presence in the ZIP codes that matter most to you. Along with the ability to share posts in the Nextdoor newsfeed, your sponsorship also gives your business access to two unique newsfeed ad types - Tips & Advice and Conversation Starters. Both are intended to not only showcase your knowledge and expertise but also provide a direct line of communications for neighbors to reach you.
Each ad format comes with a set of prompts to choose from. While you can certainly choose to run those pre-created prompts, we encourage you to customize your ad to better showcase your business. This article will break down each ad type and provide inspiration on how you can customize your Sponsorship ads specifically for your local business.
Tips & Advice Ads
Tips & Advice ads allow you to share your go-to tips, tricks, and even new information with neighbors. When setting up these ads, you have the option to run up to 10 prompts which will automatically rotate in the newsfeed so that neighbors always see something fresh from your business.
If you want to customize your ad, think about what will spark a conversation and what neighbors will want to respond to. For inspiration, here are three ideas to make your ad more specific to your business.
Crowdsource ideas for new business offerings
A Tips & Advice ad is a great way to crowdsource ideas from the neighbors you want to attract. Are you thinking about new menu items or services? Find out what your customers want by asking them. The Tips & Advice format makes it easy for neighbors to message you with their responses. Their answers will help inform your decision-making and ensure your business is offering the products and services they’re in the market for. The collaborative effort also helps your business build good relationships with neighbors.
In the example above, Bluebird Cafe used their Tips & Advice ad to get inspiration for dishes to include in their summer menu.
Promote a new or limited product or service
If you already have a new product or service you want to tell neighbors about, or if you have an offering that will only be available for a limited time, use your Tips & Advice ad to get the word out. Because these ads are shown in the newsfeed, you can rest assured knowing your announcement will be seen in one of the most popular places on Nextdoor.
In this example, photographer Katie Stevens is letting neighbors know she’s offering discounted engagement and wedding photography bundles for a limited time. Potential clients can easily message her, via the ad, to ensure they get the discounted rate.
Share information relevant to the neighborhood
Tips & Advice ads are a good way to showcase your neighborhood expertise. Do you know fun facts about the history of the area? Have recommendations for hidden gems neighbors should check out? Take this moment to show neighbors that you're a trusted resource they can tap into to connect to the neighborhood.
In this example, Banks Real Estate not only showcases his knowledge by mentioning how home prices have increased, but he also creates an opportunity for potential homebuyers to reach out to learn more.
NOTE: These are a few examples of how you can tailor your Tips & Advice ads to be more specific to your business. When customizing your prompts, remember to keep the body text to 100 characters. Stick with short and sweet copy that encourages neighbors to get in touch.
Conversation Starter Ads
Conversation Starters, as the name suggests, are intended to easily spark a conversation with neighbors and invite them to respond to your ad. As soon as you purchase your Neighborhood Sponsorship, we'll automatically begin running a Conversation Starter ad so that your business gets immediate exposure. However, similar to the Tips & Advice format, you can customize up to 10 prompts - three will be displayed at random each time the ad is shown. We recommend taking the time to personalize so that neighbors can better get to know you.
Personalize questions specifically for your business so you can showcase your expertise
When customizing this ad, one strategy to take is thinking of questions that will allow you to display your knowledge and expertise, while keeping the tone inviting and conversational. Below are some examples for a variety of business types.
- How can I prepare to sell or list my home?
- What’s an easy way to increase property value in this area?
- What’s the average time homes are on the market in this area?
- What are some quick exercises I can do while sitting at my desk?
- What are the best outdoor spaces to get a workout in?
- What types of classes do you offer?
- What are your top tips for keeping a healthy smile?
- Any tips on how to whiten my teeth naturally?
- What’s one dental product you can’t go without?
- What are cost-effective ways to keep my home cool during the summer?
- Any important things to know about the way homes were built here?
- What’s your #1 tip for maintaining your home?
Beauty & Wellness:
- What are your top skincare tips for the summer?
- How often should I see an esthetician?
- What types of facials do you provide?
Food & Beverage:
- What are your go-to dishes for a Sunday brunch?
- What’s the number one menu item at your restaurant?
- What alternative coffee drinks do you recommend?
By customizing your Neighborhood Sponsorship ads, you’ll be able to better showcase your business, build trust with neighbors by showing off your expertise, and facilitate engaging conversations. The examples in this guide are meant to give you some inspiration so you can attract more traffic to your business. If you want to learn more about your Nextdoor Neighborhood Sponsorship, check out our detailed guide for small businesses and real estate agents.
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