How to Decide Which Type of Local Deal to Run on Nextdoor

A discount or special offer could be the key to turning potential customers into paying ones. In fact, 80% of shoppers say they would purchase from a new business if a coupon was offered. As a local business owner, you can easily run a promotion on Nextdoor Local Deals. With neighborhood-level targeting, you can rest assured your deal will be seen by neighbors who have the potential to become customers. 

How do you decide which type of Local Deal to run? What's your goal?.

• Do you want to attract new customers?
• Do you want to build customer loyalty and encourage repeat customers?
• Do you want to clear out inventory?

Ultimately, your goal will determine the type of deal you choose. Read on for ideas on how best to use the different types of Local Deals available on Nextdoor. 

NOTE: To run a Local Deal, you first need to claim your free Business Page. 

#1 Attract new customers with a % off or fixed discount Local Deal

Sometimes a special offer is just the nudge a neighbor needs to become a customer. Consider creating a Local Deal with a percentage or dollar amount off a first-time purchase. To make this deal easier to manage, set it to run on a monthly subscription. That way it’s always available to potential customers. Keep in mind, even if your deal is recurring, you can edit or cancel anytime. 

#2 Increase sales with a custom deal, % off, or fixed discount

One way to increase sales is to offer an incentive for customers to spend a certain amount on their purchases. This could be anything from a free gift to a discount with minimum purchase. You can also offer free shipping/delivery or a percentage or dollar amount off once a customer hits a minimum spending level.  

#3 Clear out inventory with a “Buy one, get one free” deal

If your business sells physical products, every now and then you may find yourself needing to clear out old inventory. Perhaps you need to get rid of outdated holiday and seasonal items to make room for the next season. Or perhaps you have a few items that just aren’t selling quickly. Create a “buy one, get one free” Local Deal to help move merchandise faster. 

#4 Build customer loyalty by running a custom deal 

Special promotions are an effective way to build customer loyalty and encourage repeat purchases. Make your customers feel special and give them a reason to come back. Give a discount or free gift after a certain number of visits. Make the deal available only to nearby neighbors to create a sense of exclusivity. Remember, with Local Deals you can target specific neighborhoods. 

These are just a few ways you can use Nextdoor’s Local Deals to meet your local business’s goals. Claim your Business Page to get started. Already claimed your page? Click here to share a Local Deal.