If you find yourself with some extra downtime during the holiday season, this is a great opportunity to ramp up your marketing efforts to get your name out to potential clients and to foster relationships with your current ones. Use Nextdoor Business Posts to stay front and center so neighbors know who to turn to for their future housing needs. Not sure where to start? Here are three Business Posts ideas for inspiration.
Spotlight someone in the community
The holiday season is a time of coming together and showing gratitude for the important people in our lives. That sentiment is all the more important during a pandemic as the act of “coming together” becomes limited. An easy way to show your commitment to your community and spread some much-needed positivity is by spotlighting community members using your Business Post.
In this example, Mill Valley, CA Realtor Dana Williams started a video series to “showcase community members who graciously contribute and serve others and share a common belief of supporting the local community." While you don’t need to produce a full video series, simply highlighting these community members is a great way to help fuel the community spirit and get your neighbors to know each other better.
Dana Williams used his Business Post to kick-off his Community Spotlight Series
Showcase your expertise
Showcasing your real estate expertise and your knowledge of local market trends is useful for neighbors all year long. Start warming up to prospective clients that live nearby by sharing the latest market report, housing trends in your community, or what’s forecasted for your housing market in the new year.
Hank & Jennings Group used their Business Post to talk about the current
housing market in their area
In this example, the Hank & Jennings Group shares information on the real estate growth in the Salt Lake City area and what it means for homebuyers. With Business Posts, they are positioning themselves as an informative resource and one to turn to for their housing needs in the new year.
Thank your clients
Sometimes simple is best and in this case, a thoughtful message of appreciation can go a long way for your clients. End the year on a thankful note by using your Business Post to tell them how much you appreciate them.
In this example, North Star Real Estate lists reasons why she’s thankful for her clients and wishes them a happy holiday. By thanking your clients, you help foster your relationship and it may open the door for them to reach out to you again in the future.
North Star Real Estate used their Business Post to thank their clients
These are just a few ways you can engage your local client base using Business Posts during the holiday season. To get started, claim your free Business Page and find out why realtors like you are using Nextdoor.