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Tips for selecting a budget for Nextdoor Ads

April 6, 2022
Written by Nextdoor Editorial Team
April 6, 2022 | Written by Nextdoor Editorial Team

Nextdoor Ads is a simple advertising tool that helps your small business attract new customers and grow in the areas that matter most. When you advertise on Nextdoor, how much you spend is completely in your control. But if you’ve never set up a Nextdoor Ad before, it may be hard to know how much you should spend each day, or even how to get set up in the first place. 

This guide will walk you through it. Keep reading to learn our tips for selecting a budget for your ad on Nextdoor.

Choosing a recommended budget

Your budget will determine your reach — the number of people who will see your ad on any given day.  With Nextdoor Ads, you can choose to select one of our recommended plans or customize your own. If you choose a recommended budget, your ad will run continuously. In other words, it will be a recurring plan. 

You'll be charged upfront your daily budget times 31 days, and will be billed that same amount every 31 days after. Our recommended budgets are:

  • $3 per day
  • $5 per day
  • $10 per day

Choosing this option is ideal for when you want an evergreen ad. That is an ad that will auto-renew with fresh and relevant content for a long period of time. Evergreen ad examples include:

  • Ads that drive potential customers/clients to your website so they can learn more about your business
  • Ads that drive potential customers/clients to message you about your offerings
  • Ads that offer a discount to first-time customers/clients

NOTE: If you select a recommended budget, remember that you can pause your ad at any time. 

Customizing your budget

If you do not choose a recommended budget, you have the option to customize your own budget and ad duration. Select "customize duration and budget" and use the top slider to choose the daily budget of your choice. Then deselect the option to run your ad continuously and use the bottom slider to choose the number of days you'd like your ad to run. 

You'll be charged upfront for your chosen daily budget times your ad duration or 31 days, whichever is smaller. For example, if you choose a daily budget of $8 per day for 7 days, you'll be charged upfront $56. But if you choose a duration of 45 days, you'll be charged upfront $8x31 days, a total of $248.

Customizing your budget is ideal for when you have a short-term sale or seasonal promotion. Examples include:

  • Flash sales
  • Seasonal offers like a new menu
  • Free gifts 
  • Promoting a job application form
  • Driving traffic to blog content

Remember to incorporate phrases such as “limited-time-only” to create urgency.

Finalizing your budget

Once you’ve selected your budget, you can advance to the next step to see the total charge based on your selection. If you'd like to edit your selection, select the back arrow in the upper left corner to return to the budget step. 

Once your ads are live, you can pause or restart them at any time. 

Upon every charge, you'll receive an email receipt. You can also find receipts in the “Settings” tab on your computer.


Ready to start growing your small business by reaching nearby customers? Claim your Business Page and create a Nextdoor Ad today.

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Claim your free Business Page to get started on Nextdoor. For resources on how to use Nextdoor to stay connected with your local customers, pertinent news affecting business, and more, follow us at @nextdoorbusiness on Facebook

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