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How to Prepare for Small Business Saturday on Nextdoor

November 4, 2019 • Product tutorials • Written by Nextdoor Editorial Team
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With the holidays right around the corner, people everywhere are trying to find the best deals for all of the items on family and friends’ wish lists. Fortunately, there’s an entire day dedicated to the smaller, local businesses that neighbors frequent every day: Small Business Saturday.

This year, Small Business Saturday lands on November 30. We want to make sure you’re prepared – and that neighbors remember to visit you for their holiday shopping or dining needs.

We’ve curated some tips to make this Small Business Saturday a successful one:

1. Make sure your business has a presence on Nextdoor. Neighbors are probably already looking for your business on Nextdoor. Make sure you have an official presence by creating your free Business Page that includes your address, phone number, and business hours. Update your business description to include any pertinent information about special offerings or different business hours you will have on Small Business Saturday. If you’re running any online specials through your website, denote when they will become available.

2. Gather recommendations from customers. Ask delighted customers to leave a recommendation on your Business Page. Your recommendations show up on your Business Page and enable more neighbors to find you through search results. If a neighbor hasn’t visited your business yet, the ability to read through recommendations from customers may be just what it takes for them to give you a try!

3. Create a Local Deal to promote special discounts or deals available on Small Business Saturday. Do you plan to offer a BOGO deal? Will you be giving something away for free with a minimum purchase? Run a Local Deal that overlaps Small Business Saturday so neighbors see your deal and know they can visit you and celebrate the day with a special promotion. Don’t forget to target the neighborhoods that are closest in proximity to your business so they take notice and drop by.

Women shopping on Small Business Saturday

Use Nextdoor to help drive traffic to your business.

4. Drive foot traffic into your store or visits to your website for the duration of the season. Black Friday, Small Business Saturday, and Cyber Monday kick off the holiday shopping season. Create weekly Local Deals with a new offering each week for the remainder of the season to drive traffic to your business. For example, create your Local Deal for Small Business Saturday one week before the big day and target the neighborhoods closest to your business. The day after Small Business Saturday, re-run your Local Deal. Then, a week later, run another deal with expanded targeting to include more neighborhoods.

With the busiest shopping period of the year fast-approaching, use Nextdoor to make sure your business is ready to welcome both new and regular customers.

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